Digital infrastructure designed around the environment.
Every organisation has different people to reach, different information to communicate and different physical environments in which that communication needs to happen.
Trailblazer Digital brings those requirements together to design connected solutions that are practical, scalable and appropriate for the place they operate. We start with the communication challenge. Then we determine the infrastructure and technology needed to solve it.
Inform. Communicate. Engage. Connect.
Inform
Put useful, current information where people naturally need it. From operational updates and safety information to wayfinding, visitor information and everyday notices, digital infrastructure can make important information more visible and easier to keep current.
Communicate
Create a clearer channel across one location or many. Connected infrastructure can help organisations deliver more consistent communication across sites, facilities and physical touchpoints, with information updated as requirements change.
Engage
Create digital experiences that help people discover, navigate and act. From interactive visitor information to customer communication and workforce engagement, physical touchpoints can become more useful and relevant.
Connect
Bring the physical and digital environment together. Displays, content, connectivity, software and supporting technology can operate as part of one coordinated solution rather than a collection of disconnected assets.
The infrastructure changes with the environment.
There is no single Trailblazer format. The right infrastructure depends on where communication needs to happen, who needs to see or interact with it and the conditions in which it will operate.
Purpose-built communication points for exposed environments.
Visible information within amenities, workplaces and operational facilities.
Flexible information points positioned around audience movement and dwell time.
Digital communication built directly into existing infrastructure such as fuel dispensers.
Touch-enabled experiences for wayfinding, discovery and visitor information.
Multiple touchpoints coordinated across one site or many locations.
The physical infrastructure is only one part of a connected solution.
Depending on the project, the technology behind it may include content management, connectivity, remote updates, scheduling, user permissions, monitoring and centralised control across one location or a broader network.
Trailblazer brings those requirements together around the operating environment so information can be managed efficiently and the solution can grow as needs change.
Keep information current.
Plan content by time or location.
Maintain visibility across the network.
Coordinate communication from one place.
A connected solution, from place to network.
Where does communication need to happen?
Wall, freestanding, integrated, interactive or outdoor.
Connectivity, content and supporting technology.
Update, schedule, monitor and control.
One location to multiple locations.
The right technology in the right place.
Effective digital infrastructure isn't determined by screen size alone.
Placement, audience movement, viewing distance, accessibility, environmental conditions and the purpose of the communication all influence the solution. That's why Trailblazer starts with the physical environment rather than a product catalogue.
Built to start small and scale.
Not every connected environment needs to begin as a large network.
A solution can start with one high-value communication point, a pilot location or a single operational requirement. Once the model is proven, the infrastructure can expand across additional touchpoints, locations or sites.
The aim is to design the first solution with the future network in mind.
What does your environment need to communicate?
Tell us about the location, the audience and the information you need to deliver. We'll help determine what infrastructure and technology could support it.